Our next guest Rachael McBrearty who is the Chief Customer Officer at Lean Data. In today’s interview, we talk about why she has advocated so much for community as a C-Level Executive. We’ll cover how she aligns the community mission with the company’s purpose, their large conference they are taking online and how to utilize your community to help create an entirely new category. Who is this episode great for? In-person community events (going virtual), early-stage community leaders, B2B communities What’s the biggest takeaway? Use a community to start your own category and movement. C-Level executives are now seeing community as a way to completely build and own their own category that other companies will now be able to encroach upon because of the new category being tied to the brand.