The C2C Podcast: Why Community Is The New Marketing

EP48: How Twitch Built Their C2C Program

Episode Summary

Our guest Erin Wayne is Director of Community and Creator Marketing at Twitch. She has worked at Twitch for over 6 years, she started off managing their partnership with Minecraft and is now Head of Community. We explore how a company with such an extremely active and passionate online community was able to bring that to real life with their C2C program!

Episode Notes

Our guest Erin Wayne is Director of Community and Creator Marketing at Twitch. She has worked at Twitch for over 6 years, she started off managing their partnership with Minecraft and is now Head of Community. We explore how a company with such an extremely active and passionate online community was able to bring that to real life with their C2C program!

Too Long; Didn't Listen

2:53m- The interesting organic growth of Twitch meetups prior to any formal program

7:39m - Erin discusses the inherent beauty of meetups and how they connect people that share similar interests

12:33m - How to go about empowering their current communities and also collect behavioral data to further empower communities in the future

14:39m - Erin brings up a fun fact about her that has helped tremendously with her career at Twitch

You can find the podcast on Apple, or wherever you listen to podcasts.