The C2C Podcast: Why Community Is The New Marketing

EP47: Supercharge Your Business Using Community w/ Jono Bacon

Episode Summary

Jono Bacon is one of the most notable figures in the community space. He’s helped some of the tech world’s best brands like IBM, Intel, SAP, Mozilla, and others build their community. He also wrote the book The Art of Community and recently published People Powered: How communities can supercharge your business, brand, and teams by HarperCollins. We cover community models, why C2C marketing is important in 2020, governing open source communities and more!

Episode Notes

Jono Bacon is one of the most notable figures in the community space. He’s helped some of the tech world’s best brands like IBM, Intel, SAP, Mozilla, and others build their community. He also wrote the book The Art of Community and recently published People Powered: How communities can supercharge your business, brand, and teams by HarperCollins. We cover community models, why C2C marketing is important in 2020, governing open source communities and more!

Too Long; Didn't Listen

5:33m - Jono discusses the three different community models and how they further subdivide into two categories

8:26m - Provides insight on how he approaches and maps out achieving objectives

10:14m - Explains how the relationship between brands and consumers has changed; from online interactions to in person activations

17:52m - Speaks about two communities that have caught his attention

You can find the podcast on Apple, or wherever you listen to podcasts.