The C2C Podcast: Why Community Is The New Marketing
EP46: How to Run a CMX Connect Chapter w/ Jeff Roe From Khoros
Our next guest is Jeff Roe who is an Associate Strategist at Khoros. Prior to that Jeff built his social media and community skills working for brands like 2U, graze.com and Sirius XM. On today’s episode, we will cover what a C2C program looks like from the volunteer’s perspective, launching a community, metrics for SaaS communities and so much more.
Too Long; Didn't Listen
- Jeff shares he’s the CMX Connect organizer in Austin, TX (3:05)
- Jeff talks about the best part about being the Austin CMX Connect leader (4:47)
- Starting a community from scratch and the best place to start (7:58)
- The most important type of metrics to focus on when building a community for a SaaS company (12:01)
You can find the podcast on Apple, or wherever you listen to podcasts.