At the end of the day, the community is about culture. Webster defines community as “the people with common interests living in a particular area”. People come together because they have common interests and values which all combine to define the culture of that community. Our guest for this episode, Kim Han, is the Global Head of Community at Consciousness Hacking which is a global community of people get together to become more mentally, emotionally and spiritually whole and build a future that helps us instead of harming us. Kim starts off by sharing her description of what Consciousness Hacking is and that each member has their own definition but they are brought together by their mission and values. She started running the San Francisco events and got a strong understanding of how the events are run and then iterated to start having other cities host events. When looking at whether or not to take someone on as a chapter director her number 1 criteria is if they are aligned as a person with their values and mission. Now that she has 50 cities and continues to organically grow she has and continues to put together a playbook of how local chapter directors should run their events. Kim shared that it’s important to keep that playbook iterative and not stagnant. As the community grows and changes the way chapter directors host events will evolve as well. Making sure that your playbook evolves with the community is crucial to making sure you continue to grow and serve the ambassadors who are hosting events for your brand.
At the end of the day, the community is about culture. Webster defines community as “the people with common interests living in a particular area”. People come together because they have common interests and values which all combine to define the culture of that community.
Our guest for this episode, Kim Han, is the Global Head of Community at Consciousness Hacking which is a global community of people get together to become more mentally, emotionally and spiritually whole and build a future that helps us instead of harming us. Kim starts off by sharing her description of what Consciousness Hacking is and that each member has their own definition but they are brought together by their mission and values.
She started running the San Francisco events and got a strong understanding of how the events are run and then iterated to start having other cities host events. When looking at whether or not to take someone on as a chapter director her number 1 criteria is if they are aligned as a person with their values and mission.
Now that she has 50 cities and continues to organically grow she has and continues to put together a playbook of how local chapter directors should run their events. Kim shared that it’s important to keep that playbook iterative and not stagnant. As the community grows and changes the way chapter directors host events will evolve as well. Making sure that your playbook evolves with the community is crucial to making sure you continue to grow and serve the ambassadors who are hosting events for your brand.